"Valentine" by Ettore Sottsass 1969 years olivetti typewriter

Real emotional issues, the portable red 'Valentine' of Ettore Sottsass and Perry King, designers integrated the Italian company Olivetti, is popular with the generation of pop culture fun and effective, this compact device is placed in a box fitted with a handle which makes it transportable. By design, Valentine symbolizes the casual attitude of the 1960s, while taking advantage of the innovative qualities of plastic which then invades the objects of daily life. Its bright color meets color acidulated furniture and clothing, while exploiting the new possibilities of casting and the deformation allowed by this light material. But the technical innovations were on the side of the Selectric: fixed a cart, a face into a ball, a space-saving and attenuated noise. The 'Valentine' suffered however from a block of keys. With this machine, Sottsass is committed creativity that he will cease to develop.