Original poster by Gaston Jacquement, dating from 1949 and promoting the newspaper "La Croix"

Gaston jacquement's original poster, dating from 1949 and promoting the newspaper "la croix", carries a deep and lasting message: "la croix sème chaque jour la paix", which translates as "the cross sows peace every day". This poster, created after the second world war, is not only a promotional medium, it also embodies the newspaper's commitment to spreading messages of hope, reconciliation and lasting peace. The years following world war II were marked by the need for healing, understanding and the search for peace in a world marked by conflict. It was a time when people sought solace in the power of communication and the written word, which made newspapers like “la croix” invaluable in shaping public discourse. Gaston jacquement's poster masterfully conveys this message of peace. At its center we find the iconic image of a dove carrying an olive branch, universally recognized as a symbol of peace. The dove rises against the backdrop of the newspaper's title, "la croix", associating the publication with the noble mission of promoting peace. The choice of the dove as a central motif is both symbolic and evocative. It represents the aspiration for a world without conflict, where the dissemination of information and understanding can lead to lasting harmony.

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