Authentic press advertisement from 1932 for the famous Petit Beurre LU

Authentic press advertisement for the famous petit beurre lu, it comes from a magazine dating from 1932, so it is not a simple photocopy at the time of this advertisement this nantais biscuit also bore the name lefèvre- useful who is none other than the inventor of this dry cake created in 1886. Its shape inspired by old placemats and which has 4 angles in the shape of ears represents the 4 seasons to this are added the 48 small teeth around the edge which correspond to the fifty-two weeks of the year and to finish this allegory of time, the 24 perforations represent the twenty-four hours of a day. The poster is placed at the bottom of a frame thick enough to give a nice depth to the whole. The drawing measures 25 cm X 32 cm and the frame 41.5 cm X 51.5 cm X 2.7 cm on request, I can provide identical advertisements (period and dimensions) on different themes: automobiles and their derivatives, aviation, fashion, beauty products, department stores, home furnishings, tobacco, alcohol, food products…...

Ref. : 6BZXEVUV